Friday, January 31, 2020
Traditional versus Online Shopping Essay Example for Free
Traditional versus Online Shopping Essay Through the innovations of technology, human activities changed. Technology has indeed influenced the daily lives of men. Impossible things were made possible. Complicated and tiresome jobs were made easy through technological gadgets and internet. Convenience and efficiency are indeed the end purpose of these technological innovations.            One aspect of life that is significantly influenced by internet is shopping or purchasing. In shopping people can now choose between traditional and online shopping. Traditional shopping is the usual way people buy their items which is in supermarket or stores, while online shopping is done through internet. Meanwhile, traditional shopping is also referred as brick-and-mortar store (Olsen, 228) Both serves a purpose of catering the needs of buyers and at the same time profit from the transaction. In addition, both kinds of shopping offers advantage and disadvantage to the buyers.            There are some similarities of the brick-and-mortal and online stores. As to availability, buyers can buy at any time of the day and night. Due to competition some stores open and serves 24/7, even during holidays. Shopping online can also be done at any time by simply browsing through the website.            However, they differ in many ways. As to physical location, a space, store or warehouse is very important for traditional shopping, while online store do not need such space (Olsen, 235). For the buyers convenience, online shopping offers more than traditional shopping. In traditional shopping, the buyer need to go to supermarkets or stores, while in online shopping, the buyer just need to go to the URL or marketing site of the seller. Moreover, as to availability, some stores are open only within opening hours, while online shopping is available at anytime and anywhere (Olsen, 235). Besides online shopping do not require transportation to the advantage of the customer.            In traditional shopping, the buyer can see, hold, try, and test the items while online shopping only offers the buyer to see and read the description of the product (Olsen, 235). The products will directly be presented to brick-and-mortar store while it is done indirectly in online shopping. In addition to online shopping, customers are able to easily browse the types of the products, compare the features and prize to others, and check its availability (Grewal, 5). Thus, searching is made easier, convenient, and effective. Moreover, time and effort of the customer is saved in online shopping.            As to product information, the buyer needs the service of a staff to answer his queries. However, in online shopping, any additional information or inquiries is available on page or by hypertext links (Olsen, 235). Payment method also differs. In traditional shopping, payment is done manually and can the products are paid in cash, check, credit card or store card (Olsen, 235). In online shopping, the transaction is done automatically and is paid through a credit card (Olsen, 235).            In delivering the product, the buyer in traditional shopping usually gets the product at the time he purchases it. In online shopping, the customer has to wait for days before he would really enjoy the product he bought. For impatient people, online shopping is not suited for them (Olsen, 235). Sometimes, in online shopping, the customer receives a copy or similar to the description he required. Furthermore, online shopping can be stressful because the customer pays additional fees such as shipping and bank charges.            In a customer and seller relationship, traditional shopping is more beneficial. In online shopping, the merchants cannot be seen by the merchants (Philosophe.com, n. pag.). Customers cannot wander in stores, and they only have access to the presentations in the website (Philosophe.com, n. pag.). On the other hand, in traditional shopping, the customers can build relationship with the staff of the store and trust that the products they choose are quality guaranteed.            In ascertaining the type of shopping needs, it is important to weigh the benefits to be gained. It is also essential to consider the practicality of each type of shopping. These are merely alternatives but the buyer has his freedom to purchase the way he wants. Works cited Grewal, Dhruv, Iyer, Gopalkrishnan. R., Levy, Michael. â€Å"Internet retailing: enablers, limiters and market consequences.† Journal of Business Research 57 (2002): 703-713. Olsen, Kai, A. The Internet, the Web, and Ebusiness: Formalizing Applications for the Real World. Scarecrow Press, 2005. â€Å"Online vs Traditional Shopping.†Philosphe.com. 5 July 2008             http://www.philosophe.com/commerce/traditional.html
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